How do you drive a car that’s not yet available? For this global campaign we decided to give everyone a chance to experience the altered perspective of space the new Rapid Spaceback provides via a Google Streetview powered microsite experience. Or we as called it the Virtual Test Drive – the next best thing to driving the real car*.
Enjoy a ride yourself
Or see more at FWA
creative director: Radovan Andrej Grezo, Alexander Gutt, Andrea Brinkmeier
copywriter: Jan Jelinek
UX: Jan Jelinek, Mathieu Zylberait, Phillip Sternkopf, Vratislav Kopp
art director: Mathieu Zylberait
in collaboration with Symbio
*possibly even on acid.