14+ years of experience @ large agencies & freelancing

online: yes
traditional: sure
integrated: hell yeah

done time in automotive, financial, telecommunication, beauty, beer & non-profit

frequent speaker at conferences, award show judge & university lecturer

fluent in English, German, Slovak & Czech

English & German to Slovak advertising translator


apple logo2013 today
freelance creative director
Apple Inc.
Responsible for consistency of tone of voice throughout communication material produced for the Slovakian market

2014  today
freelance creative director/copywriter
BBH                                        VCCP
Geometry Global                
LoweGGK                              Konektor
Zaraguza                               MotherTongue

Experienced campaign creative for ATL or digital for some. English,
Czech or Slovakian copywriter or transcreation master for others.

Brands include: Dove, Hellmann’s, Google, Nike, Magnum, Rexona,
Avon, AXE/Lynx, Signal, Emirates Airlines, Austrian Airlines, Honda,
Electrolux, Intel, M&Ms and many more

2013 2013
creative director (global)
Global digital AOR for ŠKODA AUTO
Direct responsibility for campaign creative
Close cooperation with other agencies in client’s ‘HotHouse’ agency
setup to develop fully integrated campaign ideas (ATL: Leagas Delaney,
media: Mediacom, BTL/CRM: DRAFT/FCB)

startupcamp logo2010  2013
founding moron
StartupCamp Slovakia
Setting the first building block of Slovakia’s startup community
Organizing monthly events drawing a crowd of 150 people a night
Exporting the brand and concept to other cities in Slovakia
and Czech Republic

MUW-Digital-logo2010  2012
creative director
MUW Digital
Full responsibility for creative product of the agency
Leading and managing all creative teams
One of the country’s largest award winning online advertising agencies
ATL and integrated work for ZUNO bank Slovakia and Czech Republic
Brands include: Telekom, Topvar breweries brands,, ZUNO bank

publicis saatchi logo2008 2010
senior copywriter (English)
T-Mobile International Hub in Austria
As part of the International’s T-Mobile HUB team for the CEE region
Creating concepts for ATL campaigns for T-Mobile brands in 8 countries
Direct supervision of TVC, print, outdoor and radio campaigns execution

istropoltiana logo2004 – 2008
creative teamleader/senior copywriter
Istropolitana D’Arcy/Ogilvy
Direct responsibility for creative output of key clients
Leading and managing a small creative team
Setting up longterm creative concepts for ATL campaigns

Brands include: Slovak Telecom, VUB bank, Peugeot Slovakia

2002 – 2004
freelance copywriter
Mark/BBDO                          CD-Ogilvy&Mather
Campaign concepts and writing/editing for various agencies
including those listed above

2000 – 2002grey logo
junior copywriter
Learning the tricks of the ad trade
Brands include: Skoda Auto Slovakia, League Against Cancer, Siemens, Saris Breweries


1x EURO Effie (bronze)

2x MIDAS AWARDS (finalist)

1x PIAF (shortlist)

3x Effie (silver, bronze, shortlist)

9x Zlaty klinec (2x bronze, 7x shortlist)

2x Zlata pecka (special award, shortlist)