Dog lovers in Prague are lazy, not supervillains. Nobody wants to be a super-villain. So we used this insight to point out that not picking up after their dogs is actually something a supervillain would do, too. Along other things, like attempting to kill Batman, or building a Death Star (or everything ever Stalin or the current manners-lacking Czech president Milos Zeman).
creative director: Radovan Andrej Grezo
copywriter: Radovan Andrej Grezo, Lukas Hvozdecky
art director: Radovan Andrej Grezo