What’s The Matter With This Guy, Anyway?

Hi, I’m Radovan.

I love to do things. And think of and up things. You know, weird things. Or useful ones.

For most of my career I have worked as a traditional ‘offline’ copywriter, but now I’m transitioning into the online and interactive realm. Actually, it’s more like the integrated world that’s fascinating me the most. And even that’s a lie. Truth be told, I find the future to look a lot like what companies like Zeus Jones are doing under the name of ‘communication as a service’. You know, making things that can do the job of advertising and be useful to consumers at the same time.

The work you see here isn’t all I’ve done, obviously. There’s been many more TV ads shot, print ads published and collateral thrown away by people. But I find some of the outside of advertising kind of work more telling in what I am capable of and interested in than a successful long-term creative concept for a financial brand I developed, for instance.

I might be from Slovakia, but mind you: Just because we steal your cars, it doesn’t mean we’re bad people. In that sense, I’m more than open to the prospects of relocation to more or less anywhere in the world.

NOTE: Most of the better work I’ve done is password protected on this site. Drop me an email and I’ll gladly provide you with the access.