x-mas campaign for T-Mobile Czech republic 2008
the idea is based on the czech idiom “Let your mouth go for a walk” meaning talk a lot.
(the link below shows you some more stuff from this campaign)

copywriter: Radovan Grezo
art director: Peter Dubravik, Radovan Grezo
creative director: Jason Romeyko
character design: Blanx, Germany
animations: UPP, Czech republic
director: Sasa Lauf
year: 2008

A simple visual idea to make people stop and think about quiting smoking.

copywriter: Radovan Grezo
art director: Michal Durczok
creative director: Boris Ondreicka
photographer: Michal Durczok
year: 2001

a free of charge ‘exploitation’ of the music pirates’ home turf.
posting comments on torrent sites pointing out fake uploads with a link leading to the t-mobile legal music download site.

copywriter: Radovan Grezo
art director: Radovan Grezo
year: 2008 (spec work)

x-mas 2009 campaign for T-Mobile Czech republic
the ad was shot for real in the Prague tram #25 on a late October morning.
with a couple plants and 12 hidden cameras we got the whole tram laughing.

copywriter: Radovan Grezo, Karlheinz Wasserbacher
art director: Christopher Jones, Michael Ladich
creative director: Jason Romeyko
director: Henry Mason
year: 2009

Lamisil Once is a remedy for feet fungus. Not something one could be proud of, really.
So if you’re out there online looking up information on the product, it’d be nice to be able to quickly change the page on your computer screen if someone surprises you, wouldn’t it?
with a single hit of the SPACEBAR key you’re off to a fake swiss bank account with millions on it or an IQ test result score of 237 or a useful page with information on dealing with an oversized penis*.

The user can choose what fake page to display: a swiss account with millions of $ on it; an IQ test result with a score of 237; or a page with information in case you have an oversized penis (you can choose which one you’ll be transferred to first, of course).

copywriter: Radovan Grezo
art director: Peter Dubravik

year: 2008 (spec work)

headline:
Incredible what women can do to each other.

Print campaign for a women-only staffed beauty salon.

copywriter: Radovan Grezo
art director: Miro Zatkuliak
creative director: Peter Darovec
photographer: stock pictures
year: 2005

a print ad for a slovak translation agency that provides also proofreading services.

copywriter: Radovan Grezo
art director: Peter Dubravik
year: 2008

one day, all newspapers in Austria would be published with a twist.
on the first page the size of the font would be halved, thus enabling the editors to cram much more information to put on each page. the same minimizing would occur with photos, too.
and a plastic magnifier glass designed in the shape of a mobile phone would be inserted on each newspaper, to allow for comfortable reading.
the message on the magnifier glass reads:
‘Get more messages. With our unlimited texts offer. T-Mobile’

copywriter: Radovan Grezo
art director: Peter Dubravik
year: 2008
(spec)

I’ve challenged myself to find 365 words to finish the sentence “The Revolution Will Not Be…”.
posting one now revolutionary sentence each day (and adding links to interesting (more or less) related stuff) this is an ongoing personal project.

follow the project (and see the current state) here