Orange – Connections

to thank and brighten up employees of the cell phone operator one of the parking lot billboards facing the HQ’s main entrance gets a digital upgrade.
every day at 0:01AM the counter resets to 0 and starts counting the phone calls and text and multimedia messages delivered thanks to the hard work of Orange’s people. with over 2 million customers in the country, the figures would surely be inspirational and humbling.
on the tech side of things, the outdoor needs a digital display upgrade connected via wifi to a computer updating the number with real time data from inside the building.

copywriter: Radovan Grezo
art director: Ondrej Prucha
year: 2010 (spec work)

T-Mobile AT – Get More Messages

one day, all newspapers in Austria would be published with a twist.
on the first page the size of the font would be halved, thus enabling the editors to cram much more information to put on each page. the same minimizing would occur with photos, too.
and a plastic magnifier glass designed in the shape of a mobile phone would be inserted on each newspaper, to allow for comfortable reading.
the message on the magnifier glass reads:
‘Get more messages. With our unlimited texts offer. T-Mobile’

copywriter: Radovan Grezo
art director: Peter Dubravik
year: 2008
(spec)

Protected: T-Mobile International – Mobile Broadband Campaign

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