to thank and brighten up employees of the cell phone operator one of the parking lot billboards facing the HQ’s main entrance gets a digital upgrade.
every day at 0:01AM the counter resets to 0 and starts counting the phone calls and text and multimedia messages delivered thanks to the hard work of Orange’s people. with over 2 million customers in the country, the figures would surely be inspirational and humbling.
on the tech side of things, the outdoor needs a digital display upgrade connected via wifi to a computer updating the number with real time data from inside the building.
copywriter: Radovan Grezo
art director: Ondrej Prucha
year: 2010 (spec work)
0 Responses to “Orange – Connections”