You’ve reached the end of the internet, a.k.a. the portfolio Radovan A. Grezo.
Word is, he’s a creative director and copywriter. Whatever.
Enjoy the following 10 pieces of advertising. It’s the last online content you’ll ever see.
We are as disappointed as you.
Telekom – Deaf Facebook
We were tasked with communicating Telekom’s decade-long support of the deaf community.
So we created a unique video to be shared on Facebook.
Using the current campaign’s star – a famous singer and actress who is an unstoppable talker – we shot a video showing how she crashed her car during shoot.
When you played the video, the sound was off. And when you tried to raise the volume, it automatically went down again. And again. So you could experience the world through the ears of a deaf person for a moment.
The video became Telekom’s fan page most liked, commented and shared piece of content ever. With a huge margin against the second best.
creative director: Radovan Andrej Grezo, Manuel Campagnoli
copywriter: Radovan Andrej Grezo
art director: Manuel Campagnoli
year: 2012
ZUNO – Longterm Creative Concept
The first ever Slovakian EURO EFFIE winner.
ZUNO bank was my top responsibility for over two years taking it from its initial brand launch in Slovakia through the subsequent product portfolio expansion as well as launch in Czech republic.
creative director: Radovan Andrej Grezo, Manuel Campagnoli
copywriter: Radovan Andrej Grezo, Petra Stevonkova
art director: Martin Leitner, Manuel Campagnoli
year: 2010-12
Help a Child with UNICEF
Help a Child with UNICEF is a Facebook application turning donating to support children in developing countries into a social (and perhaps even fun) experience.
concept, copywriting, project management, funding and anything else: Radovan Andrej Grezo
design & illustration: Marek Chmiel
coding: Herbert Vojcik
year: 2009-2010
(personal non-agency project)
MUW;Digital – Stars of the Internet
Being an online agency, MUW;Digital wanted to make a relevant new year’s wish at the end of 2012:
“Shall all the stars of the internet stand by you”
So we edited together various massively popular Slovakian viral videos to create a star-filled new year’s wish.
creative director: Radovan Andrej Grezo
copywriter: Radovan Andrej Grezo, Brano Macko, Vojto Kosa
art director: Martin Leitner, Jord Nikov
year: 2012
Kariera.sk – Job Interview Fails
In a series of funny radio ads we showed ridiculous fails of candidates in job interviews, some fictional, others adapted from real HR manager’s horror stories.Why? Because our client was a challenger on the market of job portals. So while the market leader was positioned as the place where you find a job opening, we positioned Kariera.sk as the place that helps you not just find a job, but also get the job by nailing the interview, unlike the characters in our radio ads.
creative director: Radovan Andrej Grezo
copywriter: Radovan Andrej Grezo, Manuel Campagnoli
year: 2011
MUW Saatchi&Saatchi – Nu Ekaunti
Around 40% of people quit a promotional Facebook app when it asks for permissions.
So when our “offline” mother-agency wanted to hire account managers via a Facebook promotion, we went looking for a way to let users play without the permissions.
We created a game that worked directly inside a Newsfeed post.
creative director: Radovan Andrej Grezo, Manuel Campagnoli
copywriter: Radovan Andrej Grezo
art director: Manuel Campagnoli, Ado Znasik
year: 2012
League Against Cancer – Shadow
The most favorite of all the print ads I’ve ever done.
copywriter: Radovan Andrej Grezo
art director: Michal Durczok
creative director: Boris Ondreicka
photographer: Michal Durczok
year: 2001
T-Mobile CZ – Mouthwalk
X-mas campaign for T-Mobile Czech republic 2008
The client’s marketing team came to us with an unlimited calls offer for the holidays season. We came up with an idea based around the expression “Let your mouth go for a walk” and turned it in a 360° campaign.
copywriter: Radovan Andrej Grezo
art director: Peter Dubravik, Radovan Andrej Grezo
creative director: Jason Romeyko
character design: Blanx, Germany
animations: UPP, Czech republic
director: Sasa Lauf
year: 2008
Click “Continue reading” below for more examples of the full campaign
VUB Bank – Longterm Creative Concept
Selling banking products to a public that doesn’t care is tough. Even if your client is a progressive bank introducing one novel product feature after another. Our answer to this challenge was a long term concept that was visually unmistakeably VUB bank’s. It also allowed us to explain virtually any new product feature via a metaphor. Showing clearly what the difference between your traditional bank’s and VUB’s approach is.
creative director: Radovan Andrej Grezo, Peter Darovec
copywriter: Radovan Andrej Grezo
art director: Peter Dubravik
year: 2007-2008
T-Mobile CZ – Laughter
X-mas 2009 campaign for T-Mobile Czech republic.
The ad was shot for real in the Prague tram #25 on a late October morning.
With a couple plants and 12 hidden cameras we got the whole tram laughing. All to augment that truly ‘Life is for sharing’.
copywriter: Radovan Andrej Grezo, Karlheinz Wasserbacher, Andy Jex
art director: Christopher Jones, Michael Ladich, Rob Potts
creative director: Jason Romeyko, Paul Silburn
director: Henry Mason
year: 2009
