copywriter’s portfolio

headline:
Turn Off Your Cellphone
…and enjoy the play.

Print ad for a theater play catalogue. The original brief said “Say we’re the sponsors of this play”. It was the creative team’s own strategic thinking that led to the idea of our client - the fixed line telephone operator - reminding visitors to not forget turn off their cellular phone.

copywriter: Radovan Grezo
art director: Miroslav Zatkuliak
creative director: Peter Darovec
year: 2005

headline:
Be The Minister of Your Own Finance.
Read Trend.

Yellow arrows in this print ad say “Minister of Finance”.

headline:
Reserved For The Right Hand of The Minister of Finance.

Mouse-pad was designed as a gift for subscribers and plays around the expression when speaking of a most important aide referring to him as “my right hand”.
copywriter: Radovan Grezo
art director: Peter Dubravik
creative director: Peter Darovec
year: 2005

The printwork was just a huge “7%”, but in radio I tried to show it a bit differently.

copywriter: Radovan Grezo
creative director: Peter Darovec
year: 2007

headline:
If you have a good story, people will trust you.
Istropolitana D’Arcy
The Storytelling Agency

A selfpromo piece our agency produced to highlight our storytelling approach to creating brands through ads.

copywriter: Radovan Grezo
art director: Peter Dubravik
creative director: Peter Darovec
photographer: Ivan Caniga
year: 2007

headline:
Business is a circus
But with the right tools, you can manage. IBM business solutions

headline:
Teamwork is a circus
But with the right tools, you can manage. IBM teamwork solutions

Two of our double-page spreads for the IBM pitch.

copywriter: Radovan Grezo
art director: Peter Dubravik
creative director: Peter Darovec
photographer: stock pictures comp
year: 2006

Phone numbers information services are fun. Especially on radio.

copywriter: Radovan Grezo
creative director: Peter Darovec
year: 2006

headline:
(UN)SETTLED

1/2 page ad made with something like 2 hours deadline and no production budget for the factoring subbrand of our bank client.

copywriter: Radovan Grezo
art director: Boris Joanovic
creative director: Peter Darovec
year: 2006

headline:
Heaven’s Blue. In Your Wallet.

headline:
Love At First Glance. Also At Second, Third, Fourth…

headline:
The Only Card With An Integrated Bodyguard

headline:
Accepted On 29% Of Earth’s Surface. The Rest Is Just Water.

headline:
You Might Have Seen It Before. In A Sci-Fi Movie.

To launch the BLUE Amex card in Slovakia an a higher-end credit card I had the chance to do a pure “copywriter’s campaign”.

copywriter: Radovan Grezo
art director: Fero Malik
creative director: Peter Darovec
year: 2006

Only on radio can you get from a town named Stinky-ville to a town called New Life.

copywriter: Radovan Grezo
creative director: Peter Darovec
year: 2006

A TVC concept connecting Slovak Telecom’s brand with the probably #1 sport in Slovakia - ice hockey.

copywriter: Radovan Grezo
art director: Miroslav Zatkuliak
creative director: Peter Darovec
year: 2005

headline:
Incredible what women can do to each other.

Print campaign for a women-only staffed beauty salon.

copywriter: Radovan Grezo
art director: Miro Zatkuliak
creative director: Peter Darovec
photographer: stock pictures
year: 2005

headline:
With Broadband Internet, Anything Goes

Just a comp that never made it to become a real campaign (that’s also why the design isn’t more polished).

copywriter: Radovan Grezo
art director: Miroslav Zatkuliak
creative director: Peter Darovec
photographer: stock images
year: 2005

A series of TV commercials to promote the fact that UniBanka was the first bank where you could change your credit card’s PIN code easily in any ATM.

copywriter: Radovan Grezo
art director: Fero Bakyta & Ivana Potockova
creative director: Fero Bakyta & Ivana Potockova
year: 2004

How do you do a radio ad about a satellite security feature in the new Volkswagen model? Well, I did it like this.

copywriter: Radovan Grezo
creative director: Radovan Grezo
year: 2004

The brief for this bank’s image campaign was something along the line “We are the human bank”. All I had to do was develop a campaign around the idea.

In print, we proposed to use crashtest dummies, robots and cutout figures as bank clerks to show how you get treated elsewhere.

headline:
Does this remind you of your bank?
Our clients, it doesn’t.

We didn’t win the pitch simply because the client considered the agency too small and it’s team too young to be comfortable with.

copywriter: Radovan Grezo
art director: Fero Bakyta & Ivana Potockova
creative director: Fero Bakyta & Ivana Potockova
year: 2004

A simple visual idea to make people stop and think about quiting smoking.

copywriter: Radovan Grezo
art director: Michal Durczok
creative director: Boris Ondreicka
photographer: Michal Durczok
year: 2001

headline:
Every Skoda owner should take a long, hard look at this object.
He won’t see it all winter long.

copy:
See your nearest Skoda Partner for a free winter check.

copywriter: Radovan Grezo
art director: Michal Durczok
creative director: Oliver Lippo
year: 2000

headline:
“The diversifying tendencies at overnight’s puttings induce a daily regress of 3 base points.” - Professor Denis Goodwin, stock-market analyst

“Shares will go down!” - Simply To The Point

Profit is a local business weekly (think The Economist, but for junior assistant accountants). The brief said “the business world is very complicated. we make it easy to understand”.

copywriter: Radovan Grezo
art director: Michal Durczok
creative director: Boris Ondreicka
year: 2001