RSO – Tra-La-La
May 22, 2009
the brief was to present the Radio Symphonie Orchester Wien (RSO) as a somewhat different orchester. they play contemporary classical music and traditional pieces reinterpreted in new ways and thus came the idea to reinterpret the genre of typo print ads into something you actually “hear”, not read.
copywriter: Radovan Grezo
art director: Andrej Krcho
year: 2009
executed in the young lions austria print competition on a brief within 24 hours
T-Mobile CZ – Hidden Camera
May 13, 2009
shot with hidden cameras on unsuspecting families, we’ve sent an actor to try getting into families he meets.
copywriter: Radovan Grezo
art director: Marina di Furia
creative director: Jason Romeyko
director: Fred Goss
year: 2009
Nivea Cream – Star Wars
May 13, 2009
Nivea Cream’s current claim is “Nivea makes the world prettier”. In this radio ad, originated as part of a radio copywriting workshop in Austria, I’ve applied the cream to a movie classic.
(in German with English subtitles)
copywriter: Radovan Grezo
year: 2008
Lamisil UK – Proxy Web
February 23, 2009
Lamisil Once is a remedy for feet funghi. Not something one could be proud of, really.
So it would be cool to press a key and change the page on your computer screen if someone surprises you while you’re visiting the Lamisil web page, wouldn’t it?
The user can choose what fake page to display: a swiss account with millions of $ on it; an IQ test result with a score of 237; or a page with information in case you have an oversized penis*
Start surfing the Lamisil.co.uk page…
…and if someone surprises you, just press <Spacebar> or click on the green button, the screen flips and you’re safe.
To return to Lamisil.co.uk, just press <Spacebar> again.
*other proxy-web options: a scientific article on quantum mechanics; the latest football/sports scores; and a page with information on remedies against extreme multiple orgasms.
copywriter: Radovan Grezo
art director: Peter Dubravik
creative director: Jason Romeyko
year: 2008 (spec)
T-Mobile CZ – Mouthwalk
February 3, 2009
x-mas campaign for T-Mobile Czech republic 2008
idea is based on the czech idiom “Let your mouth go for a walk” meaning talk a lot.
copywriter: Radovan Grezo
art director: Peter Dubravik, Radovan Grezo
creative director: Jason Romeyko
character design: Blanx, Germany
animations: UPP, Czech republic
director: Sasa Lauf
year: 2008
Slovak Telecom – Turn Off Your Cellphone
December 11, 2007
headline:
Turn Off Your Cellphone
…and enjoy the play.
Print ad for a theater play catalogue. The original brief said “Say we’re the sponsors of this play”. It was the creative team’s own strategic thinking that led to the idea of our client – the fixed line telephone operator – reminding visitors to not forget turn off their cellular phone.
copywriter: Radovan Grezo
art director: Miroslav Zatkuliak
creative director: Peter Darovec
year: 2005
Trend Business Weekly – Minister of Finance
December 11, 2007
headline:
Be The Minister of Your Own Finance.
Read Trend.
Yellow arrows in this print ad say “Minister of Finance”.
headline:
Reserved For The Right Hand of The Minister of Finance.
Mouse-pad was designed as a gift for subscribers and plays around the expression when speaking of a most important aide referring to him as “my right hand”.
copywriter: Radovan Grezo
art director: Peter Dubravik
creative director: Peter Darovec
year: 2005
The printwork was just a huge “7%”, but in radio I tried to show it a bit differently.
copywriter: Radovan Grezo
creative director: Peter Darovec
year: 2007
Istropolitana D’Arcy – The Pope
July 23, 2007
headline:
If you have a good story, people will trust you.
Istropolitana D’Arcy
The Storytelling Agency
A selfpromo piece our agency produced to highlight our storytelling approach to creating brands through ads.
copywriter: Radovan Grezo
art director: Peter Dubravik
creative director: Peter Darovec
photographer: Ivan Caniga
year: 2007
IBM – Circus
July 23, 2007
headline:
Business is a circus
But with the right tools, you can manage. IBM business solutions
headline:
Teamwork is a circus
But with the right tools, you can manage. IBM teamwork solutions
Two of our double-page spreads for the IBM pitch.
copywriter: Radovan Grezo
art director: Peter Dubravik
creative director: Peter Darovec
photographer: stock pictures comp
year: 2006
1181 Phone# Info – Museum, Race
July 23, 2007
Phone numbers information services are fun. Especially on radio.
copywriter: Radovan Grezo
creative director: Peter Darovec
year: 2006
VUB factoring – Cut Here
July 23, 2007
headline:
(UN)SETTLED
1/2 page ad made with something like 2 hours deadline and no production budget for the factoring subbrand of our bank client.
copywriter: Radovan Grezo
art director: Boris Joanovic
creative director: Peter Darovec
year: 2006
BLUE by American Express – Launch Campaign
July 23, 2007
headline:
Heaven’s Blue. In Your Wallet.
headline:
Love At First Glance. Also At Second, Third, Fourth…
headline:
The Only Card With An Integrated Bodyguard
headline:
Accepted On 29% Of Earth’s Surface. The Rest Is Just Water.
headline:
You Might Have Seen It Before. In A Sci-Fi Movie.
To launch the BLUE Amex card in Slovakia an a higher-end credit card I had the chance to do a pure “copywriter’s campaign”.
copywriter: Radovan Grezo
art director: Fero Malik
creative director: Peter Darovec
year: 2006
12 111 Train and Bus Schedule Info Service – From A to B
July 23, 2007
Only on radio can you get from a town named Stinky-ville to a town called New Life.
copywriter: Radovan Grezo
creative director: Peter Darovec
year: 2006
Slovak Telecom – Ice Hockey TVC
July 23, 2007
A TVC concept connecting Slovak Telecom’s brand with the probably #1 sport in Slovakia – ice hockey.
copywriter: Radovan Grezo
art director: Miroslav Zatkuliak
creative director: Peter Darovec
year: 2005
Women’s World – Incredible
July 23, 2007
headline:
Incredible what women can do to each other.
Print campaign for a women-only staffed beauty salon.
copywriter: Radovan Grezo
art director: Miro Zatkuliak
creative director: Peter Darovec
photographer: stock pictures
year: 2005
Slovak Telecom – Only With Broadband
July 23, 2007
headline:
With Broadband Internet, Anything Goes
Just a comp that never made it to become a real campaign (that’s also why the design isn’t more polished).
copywriter: Radovan Grezo
art director: Miroslav Zatkuliak
creative director: Peter Darovec
photographer: stock images
year: 2005
UniBanka – Change your PIN code
July 23, 2007
A series of TV commercials to promote the fact that UniBanka was the first bank where you could change your credit card’s PIN code easily in any ATM.
copywriter: Radovan Grezo
art director: Fero Bakyta & Ivana Potockova
creative director: Fero Bakyta & Ivana Potockova
year: 2004
Volkswagen Passat – Envy
July 23, 2007
How do you do a radio ad about a satellite security feature in the new Volkswagen model? Well, I did it like this.
copywriter: Radovan Grezo
creative director: Radovan Grezo
year: 2004
UniBanka – Does This Remind You Of Your Bank?
July 23, 2007
The brief for this bank’s image campaign was something along the line “We are the human bank”. All I had to do was develop a campaign around the idea.
In print, we proposed to use crashtest dummies, robots and cutout figures as bank clerks to show how you get treated elsewhere.
headline:
Does this remind you of your bank?
Our clients, it doesn’t.
We didn’t win the pitch simply because the client considered the agency too small and it’s team too young to be comfortable with.
copywriter: Radovan Grezo
art director: Fero Bakyta & Ivana Potockova
creative director: Fero Bakyta & Ivana Potockova
year: 2004
League Against Cancer – The Grave
July 23, 2007
A simple visual idea to make people stop and think about quiting smoking.
copywriter: Radovan Grezo
art director: Michal Durczok
creative director: Boris Ondreicka
photographer: Michal Durczok
year: 2001
Skoda Auto – Winter Check
July 23, 2007
headline:
Every Skoda owner should take a long, hard look at this object.
He won’t see it all winter long.
copy:
See your nearest Skoda Partner for a free winter check.
copywriter: Radovan Grezo
art director: Michal Durczok
creative director: Oliver Lippo
year: 2000
Profit – Simply To The Point
July 23, 2007
headline:
“The diversifying tendencies at overnight’s puttings induce a daily regress of 3 base points.” – Professor Denis Goodwin, stock-market analyst
“Shares will go down!” – Simply To The Point
Profit is a local business weekly (think The Economist, but for junior assistant accountants). The brief said “the business world is very complicated. we make it easy to understand”.
copywriter: Radovan Grezo
art director: Michal Durczok
creative director: Boris Ondreicka
year: 2001
